Enhanced Customer Look-Alike Report

Find New Customers Just Like Your Best Customers

Get this unique report that includes a demographic portrait of your customers plus a calculated Market Penetration Index (MPI) which helps you define the prospective market potential.

The information in the Customer Look-Alike Report will provide the ideal demographics to:

The report includes 30+ strategically important demographic elements including geography, age, gender, country of origin, income, marital status, family size, children, home ownership, buying behavior, social networking, auto info, and more. Click here for a list of all available demographic elements.

The report will share look-alike attributes of your current customers, and recommendations for prospects based on the customer data you provide.

The Investment in your Look-Alike Report is only $499
Get Started

The process is simple.

  1. Upload your file containing a list of your best customers. We analyze it and match specific criteria to the records from databases that are constantly updated and the industry standard for data quality, coverage, and accuracy.

  2. You receive your report via email. The results are presented graphically for interpretation and decision making. Attributes that are higher or lower than average market penetration are highlighted and combined into “Best Performers” and “Undecided Prospects” profiles. We will calculate the MPIs to assess market penetration, and additionally, use Z-Scores to measure the statistical validity of the results.

  3. After reviewing your report, you can order a list of prospects that closely match your “Best Performers” or “Undecided Prospects.” You can even fine-tune the search criteria to best meet your marketing needs before ordering your prospect list.

  1. Your file must be in one of the following formats: CSV, Microsoft Excel (97 or newer)

  2. Your file must include ALL of the following fields:
  • First Name
  • Last Name
  • Address
  • City
  • State
  • ZIP Code (5-digit)

The Market Penetration Index (MPI) is a ratio that compares the percentage of households in your customer file that possess a specific attribute to the percentage of households in the reference population that possess the same attribute. The MPI is useful in defining the prospective market potential.

MPI values by themselves are not always sufficient. In some cases, an attribute showing the highest MPI may prove statistically insignificant, esp. when the number of records with this attribute is very small.

A Z-score is a way to ensure that the MPI deviations do not occur by chance. Rather than comparing raw percents, Z-Scores take relative proportions into account and heavily weigh the size of the file being analyzed. The larger the Z-Score value (positive or negative), the more statistically valid the MPI result is. Any attribute with a Z-Score between -3 and 3 is considered statistically insignificant, whether the MPI is high or not.

Best Performers
The “Best Performers” profile is a combination of attributes that are strongly represented in your customer file. In other words, it shows where your strengths are and describes a customer who is most likely to purchase your products or services. Prospects that match this profile have the highest propensity to convert into a customer.

Undecided Prospects
The “Undecided Prospects” profile is composed of attributes that have low representation in your customer file, showing where there is headroom for further growth. Understanding your “Undecided Prospects” will help you create a personalized marketing message and campaign to effectively target these individuals. You can use this profile to improve your targeting techniques and find new opportunities within these market segments.

The market penetration analysis of each demographic element is presented in charts and tables. The bar chart visualizes the comparison of the presence of the analyzed attribute (in percent) in your customer file and in the general population of your market area.

  1. First, review your report.

  2. Depending on your objectives, run a search based on your “Best Performers” or “Undecided Prospects” profile.

  3. Review the results and adjust the search criteria, if necessary. For example, you can narrow or expand your search by adding or removing selectors, or change the target geography. Use the insight from the Customer Look-Alike Report to get the most from a prospect list

  4. Order your Prospect List here.