Unlock the power of intelligent matching with MatchUp – available as a developer API or desktop software. MatchUp enhances the efficiency and effectiveness of your database by giving you the ability to prioritize, sort, consolidate, and match customer and prospect records, using customizable criteria to give you a single, accurate view of each customer.
Your customer data can reside in multiple operational systems. So how can you tell what a single customer's value is to your business? MatchUp allows you to generate a complete, unified view of your customers, eliminating most of the frustrations experienced with conventional solutions.
MatchUp Object is fast and powerful programmer’s tool that can be integrated into custom applications to find and eliminate duplicate records.
Identifying Duplicates – From Obvious to Not So Obvious
3 Ways to Dedupe Your Contact Data
Identify Multiple Records at Same Address
When a customer receives three or four of your catalogs in a single day because all the adults in the household have made a purchase from your website, it doesn't reflect well on your business. MatchUp helps you identify records in your databases that are members of the same household, business, or organization, reducing mailing costs by eliminating unnecessary multiple mailings. MatchUp aggregates multiple household records into a single record, providing you with the information you need to evaluate the total sales relationship.
MatchUp is an essential data management tool for reducing marketing costs, eliminating waste, improving customer satisfaction, and increasing the overall effectiveness of your contact database.
Create Your Own MatchCodes
With MatchUp Object you can set up your own matching rules (called Matchcodes) in any combination of over 35 components from common ones like Zip Code, Address, and Last Name – to no-so-common elements like Email Address, Company, Social Security Number. You can even specify your own proprietary data component, such as an account number, using the MatchCode editor or programmatically.
Learn How to Use Matchcode Editor in MatchUp Video
Learn how to enhance the efficiency of your database by identifying and eliminating duplicates using MatchUp, Melissa Data’s powerful deduplication solution. Product specialist Matthew Bayne demonstrates how you can set up your own matching rules using MatchUp’s MatchCode Editor and more.
MatchUp® is a powerful data and address deduplication (merge/purge) software that gives you many different ways of identifying duplicate records. MatchUp allows you to dedupe files in different formats with different name, address, and city/state/ZIP structures, without losing the time to manipulate files and get them into the same format. You can work with as many as 512 different files simultaneously.
CASS™ Verify and Dedupe
Improve the performance of MatchUp’s merge/purge power with the CASS processing option to eliminate the duplicate records in your file along with the bad, undeliverable addresses. Complete CASS certification reports are provided (desktop CASS version only).
Identify Multiple Records at Same Address (Householding)
MatchUp identifies records in your databases that are members of the same household, business, or organization, reducing mailing costs by eliminating unnecessary multiple mailings.
MatchUp allows for the use of up to sixteen "matchcodes" in a single run to find duplicates faster.
Identify obvious duplicates like:
And not-so-obvious duplicates like:
Microsoft® Windows XP® or newer; 2 gigabytes or better