Personator is an all-in-one contact checking and Web service that will parse, validate and correct names, U.S. addresses, phone numbers and email addresses, and verify the records as a whole. In addition, the service will provide the most current address for a person or business, and enrich records by returning missing name, phone, email, address, demographic and geographic information.
Personator can be configured to perform one or more of these actions, including Check, Verify, Move, Append and Demographics. Refer to the Solutions tab for more information on each action.
Personator for E-commerce
Personator provides point-of-entry data validation, including the ability to match a name to an address to verify ID and help prevent fraud. The service also helps eliminate returned shipments and reshipping fees by validating the address at point of entry.
Personator for Enterprise Applications
Personator provides full contact data quality by comparing name, address, phone and email information against multi-sourced datasets. The service will also enrich data by updating addresses, and adding latitude/longitude coordinates and comprehensive demographics like date of birth, marital status, resident type and many others.
Available Personator Solutions
Personator Check allows you to pass in a name, address, phone number, and email address as one record (the record does not need to include all of those inputs, any combination of them, or even just one is sufficient) for parsing, validation and correction. This action is available for both U.S. and Canada contacts.Personator Check provides the following capabilities:
Personator Check has an optional feature called Advanced Address Correction (AAC) which leverages the name input to make more aggressive corrections and appends to a U.S. address, including correcting or adding house numbers, cities, states, and ZIP Codes.
Personator Verify compares different groups of data in the record to a centric group defined by the user (i.e. matching a name to an address). It verifies the record as a whole, confirming whether each group of data coincides with the centric piece of data in the Melissa Data Knowledge Base. You can define fields like address, phone number, or email as the centric data against which other groups of data are compared. Personator Verify is only available for U.S. addresses.
Personator Append allows you to enrich U.S. contact records by adding missing information like name, company name, address, email and phone based on the selected point of centricity.
Personator Move allows you to update U.S. contact records with the most current address for a person or business based on 20+ years of history. This service helps you keep up with the over 44 million Americans that move every year.
Personator Demographics provides valuable information to help you better understand your customers and more effectively target sales and marketing efforts.
Personator Demographics returns the following: