Data Dedupe & Golden Record

Our data deduplication capabilities give you the power to remove duplicates, find near matches, and define relationships within contact records.

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International Dedupe

Our flagship deduplication tool, MatchUp®, scans international and domestic contact records to find obscure matches and merge/purge your mailing lists, databases, Excel spreadsheets, and more. MatchUp is especially adept at handling address obscurities, formatting, nicknames and abbreviations.

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Golden Record and Survivorship

The MatchUp® deduplication component available within SQL Server Integration Services (SSIS) provides a unique Golden Record selection tool you can use to easily set up rules for choosing the winning, or “golden record” based on the actual quality of the data.

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Mailing and Merge/Purge

The desktop software version of MatchUp has a CASS processing option that helps you eliminate duplicate records along with bad, undeliverable addresses to cut mailing costs due to multiple mailings to the same residence.

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