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Data Quality 101:
The Ultimate Guide for Data Stewards
By Elliot King

It’s no surprise that organizations still struggle with some level of bad data. Many haven’t yet initiated a data quality or data stewardship plan. Some may not even know where to start; who’s responsible for it; or how to sustain a data quality program over the long haul. Some may not even realize they have burning issues with their data – until it’s almost too late to fix the problem.

In our latest e-book, Data Quality 101: The Ultimate Guide for Data Stewards, written by leading industry analyst Elliot King, answers these questions and offers insight into the complex role of a data steward.

Highlights include:

• How to create a data maturity model to effectively define, manage and optimize their data management and data quality activities
• Who should be in charge of setting data quality goals
• How to develop key performance indicators to measure data quality
• Why justifying a data quality plan is important, and much more!


Data Quality 101: The Ultimate Guide for Data Stewards


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Melissa Data
The leading international provider of data quality and address verification software. Melissa Data's affordable, easy-to-use solutions for data cleaning and deduplication can be used separately or together to provide full global data quality. Melissa Data specializes in Microsoft .NET and SQL Server Integration Services, IBM, Java and Oracle environments with APIs, Web services and enterprise plugins that empower batch and real-time applications. Melissa Data's flagship Contact Zone enables data stewards to quickly create complex data quality and data integration routines with visual programming. Melissa Data also provides a full line of direct marketing solutions including mailing software, list hygiene and data append services, and a comprehensive line of mailing lists and sales leads.